JUSTA COWBOY ASSOCIATION (JCA) promotes the sport of rodeo with the highest professional conduct and sportsmanship. Our mission is to provide “good ole” entertainment for the entire family.
We are committed to the presentation and life of the cowboy way by highlighting the contributions of African-American Cowboys. Because we understand the importance of excelling on the dirt and in the classroom, JCA is committed to promoting education and entrepreneurship through educational workshops scholarship programs.
Rodeo has become one of the fastest growing sports among men, women, and children. Economically, it has become a big issue throughout the United States. In many areas such as Philadelphia, MS the boost in local retail sales during the rodeo season stems party from the rodeo and participants coming to town.
The individuals purchase items such as food, gas, and personal items, to stay in local hotels, and attended local events. Also, much of the cost of producing the rodeo is spent with local businesses on advertising, labor, printing, and vendors. Local citizens also add to the boost in retail sales, since the often purchase western clothing, rodeo tickets, and concessional items.